The idea of this interactive video came up in december 2011, based on a very simple concept : let the user “draw the music”.
Since then and until the public release of the video innovember 2013, there has been many steps:
- Creating the typographies:
every single word in the song is hand drawn (using ink, brushes, or pen).
- Then we scanned the words, and animated them using After Effects,
following the intonations of the voice and instruments.
- Last but not least, the programming.
The animations are injected into the program, so that it reacts to the user’s actions.
More infos to come…